The Story

JACARANDA is passionate about sport. We take a professional, authentic and modern approach towards sports marketing, which we have developed over many years.

Whitbread Around the World Race

In 1973 a new sporting contest was launched – the first ever attempt at a global, crewed yacht race.

There was a feeling of apprehension and nervous exhilaration as 17 racing yachts, carrying 167 crew from seven different nations, hoisted their spinnakers heading out from Portsmouth towards a warm welcome in Cape Town, South Africa.

JACARANDA, the only Admirals Cup boat also entered this exciting competition, returning home to Cape Town in this passionate and highly emotional endeavour.


The Story

A similar passion was present during the 32nd America's Cup.

JACARANDA Marketing

In 2005, the Shosholoza, also know as ‘The Soul of Sailing’, entered the most famous and inspiring sailing competition for the oldest sports trophy on earth as the first South African team.

This was the moment when JACARANDA Marketing S.L. was born.


The Story

JACARANDA has also reference to a famous tree.

The JACARANDA tree

It is one of the world’s most beautiful flowering trees, blossoming for two months in spring and summer with an intense blue colour. Pretoria in South Africa is known as the JACARANDA city.

Legend has it that if you walk beneath a JACARANDA tree and a blossom falls on your head, you will pass your next challenge in life with flying colours.


The Story

The time after the 32nd Americas Cup.

JACARANDA Sport Consulting

The story continued when JACARANDA expanded its portfolio.
In 2009 JACARANDA Sport Consulting GmbH Munich was founded, working closely together with the existing sports marketing agency in Valencia.


The Story

And the story continues...

Today

…with a comprehensive portfolio, more extraordinary sport events and the highly-motivated JACARANDA team.

check out our Team Line-Up