Sailing

Audi

Sailing Talk
On 24 November 2011 the Audi Centre Kiel became the stage of the famous Audi Sailing Talk.

An unusual opportunity to get
insider information first-hand, to
look the stars straight in the
eyes and ask burning questions you
long to get answered!
Nils Kaben, ZDF sports reporter

  • Event Organisation
  • Invitation Management
  • Interview Guideline
  • Set-up

Moderator, sailing expert and ZDF sports reporter Nils Kaben welcomed well-known talk guests from the sailing scene together with numerous sailing-enthusiastic spectators. Among the top-class guests is the three-time Olympic champion, two-time America’s Cup winner and team captain of the Audi Sailing Team powered by ALL4ONE Jochen Schümann as well as Matti Paschen, the current European champion in Dragon and trimmer of the German team “Container” of the Audi MedCup. The two professional sailors spoke about their experiences on water and on current topics of sailing.
In addition, offshore sailor Boris Herrmann reported on his preparations for the Vendée Globe 2012-13, the most extreme single-handed and non-stop race around the world. Hereof not only the audience was deeply impressed, but also all present professional sailors. The 505 European Champion Meike Schomaeker narrated about her title win and try as a referee for the 34th America’s Cup in San Diego. Finally, Sven Christensen, one of the organizers of the Kiel Week, gave the guests the latest news about the Kiel Week 2012.


Sailing

Kieler

Woche TV
“Kieler Woche TV” powered by Audi is the first ever-daily live broadcast of the regattas and the action of the Kiel Week on Internet TV.

Based on innovative technology
"Kieler Woche TV" delivers a high
emotional approach, which can
hardly be surpassed.
Sven Christensen, SC Layline Communications

  • Development of the media concept
  • Oragnisation and management of the whole media team
  • Medialization and implementation of “Kieler Woche TV”
  • Onshore as well as offshore streaming (helicopter, speedbaot, etc.)
  • Daily production of the internet TV footage
  • Pictures of the day showcast
  • Live lottery

Check out one of the best-known sailing events live on the internet.
Kieler Woche TV


Sailing

Artemis

Racing
Artemis Racing is one of the top contenders for the 34 America’s Cup, the 3rd largest sporting event in the World and recognized as the pinnacle of Sailing.

We strive for perfect planning and
execution, aiming at maximizing
our client's ROI and consumers'
engagement.
Andrea Taggliamacco, Sales Coordinator

  • Strategic consulting
  • Sponsorship acquisition
  • Supplier ship deals
  • Hospitality development and execution
  • Key account management

Artemis Racing is a competitive team with impressive racing experience and a formidable track record. The team members have participated in 135 challenges within the America’s Cups, 38 around the world races and 21 Olympic Games.
The latest round of the America’s Cup will take place in San Francisco in 2013. Prior to this, the America’s Cup World Series program will bring the racing around the world, to markets in Europe, North America, and Asia – a total of 14 events in 10 different port cities.
The team, representing Sweden, also competes in the Extreme Sailing Series, the Decision 35/Vulcain Trophy and the RC44 Championship Tour, of which the team is the current World Champion. The team is led by Paul Cayard, a living sailing legend and one of the most admired American sailors. Artemis Racing is a competitive team with impressive racing experience and a formidable track record. The team members have participated in 135 America’s Cup challenges, 38 around the world races and 21 Olympic Games.
As a frontrunner, Artemis Racing is the first in line to take the cup away from the current titleholder to become the winner of the 34th America’s Cup.


Sailing

Kiel Week

Audi activation concept
As the largest sailing event in Europe the Kiel Week every summer becomes the meeting point for the world best sailors and simultaneously a social gathering for celebrities and scientists while offering cultural highlights and exiting parties for all visitors to enjoy.

Successfully delivering a high
profile event of this nature is
worth all the high effort that
went into it.
Lars Böcking, Managing Director


Implementation of the activities of Premium Partner Audi over the period of the event:

  • Development, controlling and implementation of the Marketing and event concept
  • Development of a communication concept (Branding, brochures, videos, and more)
  • Coordination and management of all procurement
  • Planning and implementation of Audi’s hospitality programmes (Morning Show, Sailing- and Speed Experience)
  • Planning and implementation of the Audi stage (Live interviews, news reports and interaction with the audience)
  • Setup and running of the Audi A1 area (Audi Driving Experience) and implementation of the test drive program
  • Implementation of the Audi A1 promotion to generate leads
  • Implementation of the Audi Star Talk for ‘sport1’ TV from within the VIP hospitality area
  • Implementation of the project ‘A dream comes true’

“A dream comes true” is a creation of ‘out of the box’ ideas by JACARANDA and became a milestone in international incentive sailing. An Audi Sailing Team, consisting of clients and professional sailors, who competed in the Kiel Sailing Week. In order to realise this project, a TP52 was charted that actively participated in the Kiel Sailing Week. Eventually, the team, around professional sailor Tim Kroeger, won the international inshore championship of the Kiel Week. – A dream came true!

 
A dream comes true
 


Sailing

Audi

Sailing Modul
Promotion of the Audi sailing engagement during various sailing events in 2011 whilst showcasing the special Audi Sailing Module and involving the local partner.

An eventful day with a special
mixture of information,
presentation and emotion!
Christoph Kröger, moderator

  • Set Up
  • Presentation of the Audi sailing platforms
  • Sailing brochure
  • Lottery
  • Automobile presentation
  • Audi branded Optimist
  • Addressing of all relevant target group


Sailing

Audi

Sales Professional Junior Gebrauchtwagen Cup
Audi invited the best German Audi sellers to Valencia in September 2011, winners from the three competitions: “Audi Sales Professional Cup”, “Audi Junior Cup” and “Audi Gebrauchtwagen :plus Cup”.

Our objective is to create moments
money can't buy, unforgettable
experiences.
Eva Pizá, Event Manager

  • Organisation and implementation of the Audi Driving Experience
  • Organisation and implementation of the Audi Sailing Experience

During a gala dinner, including an Audi Sailing Talk with professional sailor Jochen Schuemann, the total of 124 winners were given their deserved awards in the breath-taking atmosphere of the planetarium called Hemisfèric.
The stay in Valencia opened the participants a wide range of individual daily programs. The highlight was certainly the Audi Sailing Experience, where guests had the opportunity to sample a “once in a lifetime” experience. In this connection two different sailing programs were available to choose from, which are adapted to the different needs and abilities of the Audi-seller.
One program allowed unforgettable sailing moments together with professional sailors on a TP52 or Soto40 from the Audi MedCup. As a result of a small Audi Sailing Talk, the participants got to know the 1×1 of sailing before the guests went on board accompanied by professional sailors, who supported our guests with both words and deeds.
In contrast, people who were looking forward to “”pure relaxation”" had the chance to cruise laid-back at the Audi MedCup ViP catamaran and enjoy the beauty of the Mediterranean Sea as well as a sunbath. But that’s not enough: If our guests wished an adrenaline kick the participants were able to leave on a ride with one of our 400-horsepower power boats and experience a top speed of almost 55 knots.
Guests who devoted themselves rather to the origin of the Audi AG, had the opportunity, to discover the beauty of nature and Audi Q7 during an Audi Driving Experience called “”pure nature”". The tour guided through the backcountry of Valencia. Here, the participants were capable to test the Audi Q7 and its off-road skills.


Sailing

Shosholoza

Sailing Team
In 2005 the first South African sailing team ever entered the Americas Cup, the competition about the oldest sports trophy in history. Team SHOSHOLOZA, “the Soul of Sailing” inspired and fascinated the world.

Bring the Americas Cup to Africa
Archbishop Desmond Tuto, Patron of Team SHOSHOLOZA

  • Creation and support of the core positioning of the team
  • Development of the unique branding strategy
  • Creation and implementation of an overall communication concept

The team is proudly South African and has recruited some sailors from the local area – a very special mixture of highly experienced cup-veterans as well as new sailing talents.
The team name, Shosholoza, is a word with roots deep in South African culture. It is a work song with a long history with mine workers, and others engaged in hard, physical labour. As a word, it is understood to mean, ‘go forward’ or ‘make way’, an appropriate sentiment for an America’s Cup team. Shosholoza has captured hearts all over the world with its spirit and determination and has adopted the nickname ‘the soul of sailing’.

 
www.teamshosholoza.com


Sailing

German

Sailing Grand Prix
The German Sailing Grand Prix in 2006 was one of the most successful sailing events in Germany. Three Americas Cup teams participated this unique event: United Internet Team Germany, BMW Oracle Racing and Team Shosholoza.

Without doubt one of the most
exciting sailing events Kiel ever
saw!
Sven Böcking, Marketing Manager

  • Development of a unique event concept
  • Planning and organising a hospitality programme
  • Supporting the event implementation


Sailing

Audi

Sailing Teams
During the Audi MedCup season 2008-2010 Audi successfully presented two different sailing teams. In 2008 Team Platoon and 2010 the Audi A1 Team.
We always stay committed to our
decisions, but flexible in our
approach.
Mirko Gröschner - Managing Director

  • Strategic consulting and positioning of both teams during the Audi MedCup season
  • Development of the CI/CD (i.e. boat design, layout and content of the teams website, etc.)
  • Establishment of classic public relations
  • Development of the strategy, that integrated Audi as the main sponsor in a credible and meaningful way into the teams communication and public appearances


Sailing

RC 44

Hospitality
For our long-term client an American Software Company, we planned, organized and implemented the customer hospitality programmes throughout the season.

Like every professional sports
team we are constantly learning
and improving ourself to reach the
next level.
Lars Böcking, Managing Director

  • Planning and implementation of the customer programmes
  • Development and implementation of on-water and off-water hospitality
  • Organisation of the entertainment programmes
  • Operating as the central agency for most of the event implementation of the final event stage in Miami, USA

Imagine driving car designed by Formula One legend Michael Schumacher. The RC44 is sailing’s equivalent; the boats are designed by four times America’s Cup winner, Russell Coutts.
The boat was conceived in 2007 and now attracts some of the world’s leading business minds as their owner/drivers along with the top sailors in the world. The Tour pits people who know what it takes to succeed against one another over six events at exceptional sailing venues around the world.


Sailing

AC 34

America`s Cup
Within the Americas Cup World Series 2011 the customers of an American Software Company were given the opportunity to experience the spectacular sailing atmosphere on-site, in Cascais as well as in Plymouth.

We are alway striving to make each
project a unique experience. If
you look in the eyes of the guest,
you know we reached our goal!
Eileen Salzmann, Project Coordinator

  • Creation and implementation of the guest programmes in Cascais and Plymouth
  • Accommodation
  • VIP Boat Set-Up
  • On-water and off-water Hospitality
  • Shuttle transfer


Sailing

Audi

MedCup
The Audi MedCup is the most important fleet racing circuit in the world. Among its participants, one finds oceanic sailors, Americas Cup crewmembers, Olympic medallists and sailing world champions.

We create experiences that are
unique, emotional and curious
while invigorating a lasting
passion with those involved.
Lydie Aparicio, Hospitality Coordinator

  • Conceptualization and management of the VIP programme
  • Set-up and implementation of the Morning Show
  • Organisation and set-up of the Spectator Boat
  • Conceptualisation and implementation of the ‘end of the season party’

On behalf of the World Sailing Management, JACARANDA was involved in this unique event over the past five years. Unfortunately the era of the Audi Med Cup ended in 2011, but we are all looking forward with excitement to what the future holds for the worldwide sailing scene.


Sailing

T-Systems

2004-2007
From 2004-2007 T-Systems, the business customer division of Deutsche Telekom, was very active in sailing and presented itself with images from high-tech sailing under the claim of ‘Business flexibility’.

We create platforms that deliver
highly emotional brand values.
Sven Böcking, Marketing Manager

Development and implementation of a three dimensional sponsorship strategy:

  • the sponsorship of Team Shosholoza
  • the creation of the T-Systems Team 2008 (different Olympic sailing teams)
  • the development of a Youth Foundation Program

But why high-tech sailing? Because high-tech sailing is the perfect interplay of strategy, speed, and cutting-edge technology, carried out by a highly skilled and motivated team. Through sailing imagery, international IT and communications service provider T-Systems is able to transport its corporate values: flexibility, reliability and expertise.