Valencia CF

Valencia CF approached Jacaranda Marketing with the vision of extending a figurative olive branch to the Valencian community.

The club was suffering from a deteriorating relationship with fans. Jacaranda proposed the idea of “SOM FAMILIA” (We’re Family)…

The key messages of the campaign were combined with significant family discounts, prominent in-stadium and commercial branding, and a series of emotive films.

Opportunity

To work with the club on a fan outreach and re-engagement campaign called “Som Familia,” meaning: “We are Family.”

Strategic Objectives

To bridge the growing gap between the club and the fans.

Insights