VALENCIA FALLAS TROPHY
Conceived and organised by Jacaranda six teams from three different countries are participating.
The event will take place on a sports facility which among others recently hosted the semifinals of the World Hockey League 2015 and many national competitions, in a fantastic city with so many things to do and see while visiting. Last but not least the tournament dates coincide with the beginning of Valencia’s most international festival: Las Fallas.
Opportunity
To create a completely new international Field Hockey event for the city of Valencia based around the Fallas festival.
Strategic Objectives
Conceive, develop and deliver a new Sporting Property
On the web
Building Blocks
Development of the overall concept
Marketing and Communication
Content Management and distribution
CI/CD development
Acquisition of teams, sponsors and partners
Planning and execution of the event
Winning Moves
Creating an event for the city, for Hockey Players to enjoy Valencia
Creating a hockey legacy and building the sport’s popularity