Audi Basketball

Audi is the naming rights sponsor of the “Audi Dome” as well as the official car partner for FC Bayern Basketball. Throughout each season fan engagements are vital to the activation of these programs and so Jacaranda develop, initiate and measure multi platform opportunities which work tactically as well as strategically in concert with the long-term marketing campaigns. The partnership also implements promotional and entertainment activities at the local basketball stadium.


Develop and Activate Audi Dome and partnership with FC Bayern Basketball

Social Media Engagement


Building Blocks

Jacaranda develop and manage the Audi Dome Website

Develop and implement social media strategy

Plan and manage appropriate Audi presence on game day

Set up and deliver outstanding Audi highlights on game days

Winning Moves

Experienced project managers across different sports

In depth knowledge of basketball, the audience/fans and matching that to the corporate thinking and ideals

Detailed planning

Perfect organisation