The UltraksĀ event series spans trail-running in summer and ski-mountaineering in winter up to the the most attractive but demanding summits of the European Alps and invites amateurs and pros alike to compete against the most breathtaking backdrops.


Conceive, develop and deliver a Sporting Property

Strategic Objectives

Creation of an own property in the increasing market of trail running.

Social Media Engagement


Building Blocks

Strategic development of the race series Ultraks

Development and implementation of the marketing concept

Acquisition of sponsors and partners

Development and management of the website

Development and implementation of the social media strategy

Planning and execution of the race

Winning Moves

Understanding the target group

Creating a sporting property

Innovating with a new concept

Popularising something new and different with a broad appeal