ENGADIN ULTRAKS
The Ultraks event series spans trail-running in summer and ski-mountaineering in winter up to the the most attractive but demanding summits of the European Alps and invites amateurs and pros alike to compete against the most breathtaking backdrops.
Opportunity
Conceive, develop and deliver a Sporting Property
Strategic Objectives
Creation of an own property in the increasing market of trail running.
On the web
Building Blocks
Strategic development of the race series Ultraks
Development and implementation of the marketing concept
Acquisition of sponsors and partners
Development and management of the website
Development and implementation of the social media strategy
Planning and execution of the race
Winning Moves
Understanding the target group
Creating a sporting property
Innovating with a new concept
Popularising something new and different with a broad appeal