Audi quattro Ski Cup
Audi quattro Ski Cup at the FIS Alpine Ski World Cup Finals 2016, St. Moritz.
The amateur racing series with a World Cup backdrop and ambience.
The world final in St. Moritz marked the end of the first amateur alpine ski series that Audi run with a number of qualifier events in 5 countries (Germany, Switzerland, Austria, France, Italy).
Audi invited 120 guests to St. Moritz for the first ever world finals event.
Opportunity
To leverage a truly unique ski racing experience for Audi clients in a fun, professional atmosphere, embracing the natural competitive instincts of the hand picked guests but keeping it fun and light hearted. To ensure the whole experience is infused with the exclusive ambience of the Alpine Ski Racing season's climax
Strategic Objectives
Organise and run a top class event in one of the most prestigious Alpine ski resorts in the world involving all of Audi’s regional partners.
On the web
Building Blocks
Event planning
Guest Management
Evening event planning and execution
Amateur Alpine Ski event incl. timing and live TV
Production of youtube clips for each ski race participant
Implement newsletter service for guests
Winning Moves
The Weather
The Location
The People
The Team