B2Run España
In 2016, Jacaranda brought the first ever weekday company run to Spain.
B2Run is an exciting 6km corporate race through the city that culminates in a party at a first tier football stadium. Aimed directly at companies based in Spain, B2Run España offers employers a chance to get their employees more active, whilst also acting as a team building, and a networking opportunity.
Opportunity
To take advantage of a gap in the market and create a brand new company run in Spain.
Strategic Objectives
Corporate wellness, team building, networking.
On the web
Building Blocks
A strategic partnership with Valencia CF.
Liaison with the local authorities regarding access, road closure and policing.
Concept development and promotion.
Pre-race entertainment and warm-up.
Complete race management and participant micro-chipping.
Provision of water, fruit and medals at the finish line.
Distribution of participant packs, including a B2Run t-shirt, bag and water bottle.
Cloakroom and massage services.
Winning Moves
Event management expertise.
Branding, promotion, selling and networking.
Relationship management with participating football clubs.
A clear vision.