B2Run España

In 2016, Jacaranda brought the first ever weekday company run to Spain.

B2Run is an exciting 6km corporate race through the city that culminates in a party at a first tier football stadium. Aimed directly at companies based in Spain, B2Run España offers employers a chance to get their employees more active, whilst also acting as a team building, and a networking opportunity.


To take advantage of a gap in the market and create a brand new company run in Spain.

Strategic Objectives

Corporate wellness, team building, networking.

Social Media Engagement


Building Blocks

A strategic partnership with Valencia CF.

Liaison with the local authorities regarding access, road closure and policing.

Concept development and promotion.

Pre-race entertainment and warm-up.

Complete race management and participant micro-chipping.

Provision of water, fruit and medals at the finish line.

Distribution of participant packs, including a B2Run t-shirt, bag and water bottle.

Cloakroom and massage services.

Winning Moves

Event management expertise.

Branding, promotion, selling and networking.

Relationship management with participating football clubs.

A clear vision.