ŠKODA ICE HOCKEY
Event creation and implementation of ŠKODA’s sponsorship of the IIHF Hockey World Championship 2014, 2015 and 2016, including the following:
Development of a consumer (fan) and hockey targeted activation approach
- Creation and supervision of stand construction
- Logo development
- Creation and implementation of VIP program
- Team videos production
- Development and implementation of a merchandise concept
- Creation and supervision of social media integration
- Facilitation of media relations
- Entertainment program for fans and guests/clients
Opportunity
To leverage a fully integrated, multi level consumer/fan led initiative in Ice Hockey to spark widespread brand awareness and interaction.
Strategic Objectives
Target widest possible base of hockey fans, Skoda guests and clients and expose them to the Skoda brand values or substantially enhance their appreciation of these values, accelerating them towards sales capture.
On the web
Building Blocks
Activation is targeted to maximise the fan experience and brand association
Creation and supervision of stand construction
Event brand identity, conceive, deliver manage
Created and implement VIP program
Team videos production
Developement and implementation of a merchandise concept
Creation and supervision of social media output
Facilitation of media relations
Winning Moves
Achieving the balance of making very happy fans and a contented Brand Managers
Maximised exposure in innovative ways
Constantly striving to elevate and enhance Brand Value