Sustainable Sailing

As a marketing agency, we are constantly striving to reduce the environmental footprint of the events that we put on, whilst simoultaneously communicating a positive message about sustainable practices.

Jacaranda works closely with sustainability advocates 11th Hour Racing to make the 52 SUPER SERIES a more sustainable event ecologically, socially and economically.

Opportunity

To reduce the environmental impact of an international sailing project.

Strategic Objectives

Elimination of plastic, alignment of stakeholders, influencing.

Insights

Building Blocks

Partnership with leading environmental charity.

Elimination of single-use plastic from event setup.

Regular beach cleanups.

Fuel tracking.

CO2 offsetting.

Winning Moves

Strategic alignment of all stakeholders.

Input from participating teams.

Leading by example.

Significant promotion and media production.