Sponsorship is not about transactions, just searching for ROI Nirvana. It is about building human relationships and trust. Sports sponsorship is still simply the best way for brands to engage with consumers (and to attract new consumers to their brand) in authentic, inspiring ways which enhance the brand values.
At Jacaranda we have built an unrivalled record for creatively exploiting the whole spectrum of sponsorship opportunities, operating around the globe, delivering for clients ranging from small niche brands to some of the most recognisable, highly respected brand names on the planet. Delivering great sponsorship activation is about knowing the very DNA of the brand, but above all else it’s a people business – we pride ourselves in the ‘human touch’, building long lasting relationships with our clients, and their customer base.