Hearts and Minds
In the modern high octane world of marketing there is still nothing that makes the heart beat faster than sport. Whether that is witnessing a medal or world championship winning performance, up close and personal …
or participating – pressing on out of your own personal comfort zone and achieving something very new and different, or simply enjoying a new experience in a relaxed and informal setting. In every case SPORT ENGAGES THE EMOTIONS.
Associating an individual or group’s emotional investment with your brand or event is what makes Sports Marketing work. At Jacaranda Marketing we have built a really comprehensive understanding of how to make that investment work best. And we keep on learning and refining. Ultimately that emotional investment and engagement should pay a dividend for your brand, your organisation or your event. Not only do we deliver that emotional experience but we make sure it returns in real terms for our clients.
We stimulate hearts and minds. Through the excitement and stimulus of sport we propagate long lasting relationships between brands and customers.
Sports and Performance
Jacaranda understand what contributes most to the highest level of Sports Performance and many of these criteria are our business touchstones.
Dedication, passion and settling for nothing less than excellence: These are all vital components in sporting success, they are what sets the very best exponents apart from the also-rans. But so also in Sports Marketing these ideals are what drive us to produce excellent work all the time, which also set Jacaranda apart, ahead of the pack.
And there is always the mix of innate talents aligned to sheer hard work. A lot of the time a breakthrough performance is about 90 per cent perspiration and 10 per cent inspiration. Setting realistic goals and then proving able to exceed them are tenets which are also shared between pure sports performance and sports marketing.
Accumulated experience also plays an important role. That can be about the repetition of a performance so that it is innate, it is drawn on as second nature. But elements of cross training, cross fertilising ideas and experiences also enhance performance.
At Jacaranda we bring the experience of working in very many different sports, and in very many different environments around the globe.
The Five Pillars of Jacaranda
It’s about the big picture: coherent strategies and clever execution.
But we step outside the box and shake it all up too!
Sport has the power to arouse emotions and unite nations. But sport is also competitive – a game to win or lose.
Winning a competition requires teamwork at its best, and this is exactly what Jacaranda stands for.
Some examples of our successes…